发布网友 发布时间:2022-04-26 22:56
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热心网友 时间:2022-06-19 13:35
Sea 尔 group foundation 19 in the last yearses stabilize a development continuously in 1984, having become outside the world to possess higher good reputation of large internationalization business enterprise group.The proct develops to own a white appliance, black appliance, buff color appliance from single refrigerator of 1984 at inside of 96 front doors are more than 15100 procts of specifications, and export more than 160 nations in the world and region.In 2003, the sea 尔 global sales amount carries out 80,600,000,000 dollars.In 2003, the sea 尔 cicada unites China to have the value brand the first most .On January 31,2004, a world brand laboratory of the organization of the value valuation of the five greatest brands in the world draws up of 《the world has 100 brands of influence most》the report publish, the china sea 尔 is unique to select, lining up in the 95th.On the ranking, the Coca-Cola glory ascends a first, the McDonald's ranks the second, Nokia
Rank the third.
The sea 尔 group persistence carries out internationalization strategy completely, having already started to build up a has an international competition ability of global design network, manufacturing network, marketing and service network.The existing design center is 18, the instrial 10 in the park, oversea factory and manufacturing base are 22, the marketing net orders 58800.
On March 4,2002, sea 尔 the city Broadway purchases the headquarters that the original grillage 尼 cures this coordinates ambition building of the bank mansion as North America in New York in the United States, this undertaking symbolizes the Christian Trinity localization of sea 尔's strategy and rises a new stage, explaining sea 尔 to have already started to set up the famous brand image of localization in the United States.On August 20,2003, silver in Tokyo of the sea 尔 neon light advertisement at Japan four D eyes this gold district order bright, This is the Chinese business enterprise the first also becomes a Chinese business enterprise to rise in the oversea influence in the advertisement card for sticking out of the silver of Tokyo of marking.
For replying network economy with join a WTO challenge, the sea 尔 comes into force the business process reengineering which takes market chain as 纽 to take from 1998, with the order form information flow for the center arouse sport that the logistics, funds flows, speed with customer zero distance, the proct is zero stocks and zero realizations of[with]"3 zero" of the operating costs targets.The business process reengineering makes the sea 尔 create a new resources on the foundation of exterior resources inside the integration, currently, the sea 尔 logistics, company flows, manufacturing system's etc.s all have already acculturated a luck to do in global beginning inside the scope.The sea 尔 creates a new resources in 2002, residing at home, communication, software, financial etc. realm big exhibition artistic skill.In 2003, the sea 尔 permits to manage to draw up four nation standards, symbolizing the sea 尔 already business enterprise compete to compete from the technique level, the patent competition change direction standard of competition.
Sea 尔 in managing with corporate culture of the innovation and contribution also cause concern and high evaluation of management field in the world, currently, the sea 尔 has already had more than ten indivial cases example difference to be accepted to take care of a college of science, the mulberry of Switzerland 洛 into the Harvard, European instry and business international take care of a college of science etc. 著 in the world the MBA case of the university database, become the in general use teaching material of world college of commerce.
The development topic of sea 尔 is a speed, innovation, SBU, the 30,000 sea 尔 person is becoming the SBU of[with] the everyone independent management in effort
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上面的海尔这些专有名词的解释可能会不对 其他的应该没问题
热心网友 时间:2022-06-19 13:35
there Haier Group was founded in 1984, 19 years ago continued to develop steadily,enjoy high reputation at home and abroad has become a major international corporation.Procts from 1984 to the refrigerator with a single white household appliances, black household appliances,beige door to a group of 96 specifications for the more than 15,100 types of procts group,and exports to more than 160 countries and regions in the world.In 2003, Haier's global turnover of 80.6 billion yuan to achieve.2003, Haier China's most valuable brand reelection first.January 31, 2004.one of the world's top five brands in the world brand evaluation laboratory edition of the "World's 100 most influential brands," the report revealed.China's Haier only selected, ranked No. 95.On the list, a list of the top Coca-Cola, McDonald's ranked second, Nokia ranked third.Adhere to the full implementation of the international strategy of Haier Group has established a network with international competitiveness in the global design.manufacturing network, and marketing and service network.18 existing design centers, 10 instrial parks, 22 overseas factories and manufacturing bases, 58,800 sales outlets.March 4, 2002.Haier New York City in the United States purchased the original Greenwich Bank Building at Broadway this landmark building as its headquarters in North America.This marks the three-dimensional localization strategy Haier rose to a new stage,Haier has played shows in the United States to establish a brand image localization.August 20, 2003, Haier four neon advertising Dingmu Ginza in Tokyo, Japan, this golden anniversary.This is the first Chinese enterprise to put up billboards in the Ginza, Tokyo, has become the rising influence of Chinese enterprises in overseas signs.To cope with the challenges of the Internet economy and to join the WTO.Haier from the market in 1998 started as a link chain business process reengineering,logistics center led to orders for the flow of information, capital flow movement and accelerating the user with zero distance.operating costs and zero inventory proct is the "three zero" goal.Business Process Reengineering make Haier based on the integration of internal and external resources to create new resources, at present, Haier Logistics, business flow,Manufacturing systems have been shipped worldwide to begin socializing done.Haier 2002 to create new resources at home, telecommunications, software and other fields to start.2003, Haier allowed the formulation of the four national standardsHaier has been marked by competition among enterprises skills competition, the standard patent competition to competition.Haier in the management and corporate culture of innovation and contribution to the management profession has attracted worldwide attention with the highly Currently,Haier has more than 10 cases were incorporated into the Harvard University, European Institute of Business Administration.World renowned institutions such as the International Institute for Management Development in Lausanne, Switzerland MBA case base, as the general global business school textbooks.Haier's theme is speed, innovation, SBU, Haier 30,000 people are on their efforts to become the SBU
热心网友 时间:2022-06-19 13:36
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热心网友 时间:2022-06-19 13:36
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